I was a bit snooty about advertising at first – it goes against the grain to PAY for being in the spotlight.
But then I realised I was responding to ads as a punter.
So we started experimenting with Facebook advertising.
I saw such good results for reasonable costs, I am now a convert.
What’s a Facebook ad?
They are on the right-hand margin when you are on Facebook.
I just went on Facebook to get a real-life example and saw that a friend Likes
So I clicked ‘Like”. And was happy to do so. I did not find the advert intrusive. In fact it was valuable.
(Sophie Noonan is a friend of one of my team – so…perfect. Feel-good vibes all round!).
We create a Facebook advert with your approved words and image.
Facebook ads are highly-targeted: we can specify whose attention we want to catch.
For instance, people are who are into eco/organic/natural, are aged about 30-40, and live in London.
We are currently preparing a campaign using a whizzy-whazzy competition app.
Watch this space!